Ministry of Commerce explained Dark purple in colour, long-grain, chewy texture, sweet aroma and packed with nutritional properties, Riceberry rice is suitable for consumers of all ages and genders. It is with high nutritional value and rich in antioxidants. With medium to low GI value, it helps lower cholesterol levels and stunts the growth of cancerous cells. It helps control blood glucose and weight, and it is rich in dietary fibre. Riceberry rice also contains other beneficial nutrients, such as gamma oryzanol, vitamin E, tannin, zinc, omega 3 and folate. It lowers your chances of suffering from diabetes, cardiovascular diseases, hypertension and dementia. It also nourishes skin, fights off wrinkles and slows down ageing.